Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.

Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

On the auspicious occasion of Mahavir Jayanti, the film ‘The Legacy of Jineshwar,’ which is set to release on April 19, 2024, after overcoming several recent unwarranted obstacles, will be screened in cinemas. It is believed to be a triumph of truth. Producer Abhishek Maloo assures that this film will show the extraordinary and untold story of Jain tradition. The film’s team urges people to come to cinemas to witness this historic moment.

During a recent interview, Abhishek Maloo mentioned being troubled by some antisocial elements spreading rumours about the film, but he firmly clarified that there is no inappropriate content in the film. He emphasised that there was no ban or restriction on their film. This wait for the film’s review by the censor board was anticipated.

Through this film, audiences will be introduced to the significant elements of Jainism. The film presents important events such as the journey from King Rishabh Dev to Lord Mahavir, and the establishment of Khatargachh, in the form of an intriguing story.

The team of the film has advised the people who were opposing it to watch the film once and then present their opinion. They also said that through their film, they aim to present the greatness of Jainism to people and hope that it will increase people’s faith and knowledge in this religion.

The film’s project director is Vivek Sudhindra Kulshrestha, directed by Pradeep P. Jadhav and Vivek Iyer. The writer and lyricist of the film is Prashant Beybaar, and the music is by Vivian Richard and Vipin Patwa. Renowned singers such as Padma Shri Kailash Kher, Javed Ali, and Divya Kumar have lent their voices to the soulful music, which will not only engage and entertain the audience but also inspire them.

Aansh Nandan Nerurkar is on Cloud 9. At the age of 11 he has achieved something which should make every Indian proud. Aansh has proved that he is the future prospect for India in the game of Chess at the international level. Recently, at The sixth edition of Prague International Chess Festival 2024 Aansh invited all the attention. This tournament was conducted in Prague, Czech Republic at Don Giovanni Hotel from 27 February 2024 to 7 March 2024. This was organized by Novoborosky chess club in Prague, Czech Republic under the aegis of Czech Chess Federation under patronage from the European Chess federation affiliated to FIDE (International Chess Association).  Five times Chess World Champion, Vishwanathan Anand from India was the ambassador for this event.

Actually, this Chess tournament was conducted in Three sections – Masters, Challengers and Futures having 10 players across the world based on Fide rating and age criteria in round robin fashion in each section. Five Indians were playing in these events. GM R Praggnanandhaa, GM Vidit Gujrathi, GM D Gukesh were playing in the master section having 10 participants having average fide rating of 2711 while WGM R Vaishali was playing in the challenger section having 10 participants having average fide rating of 2546 and the reigning 36th National Under-11 Open 2023 champion, Aansh Nandan Nerurkar was playing in the Futures section having 10 participants having average fide rating of 1773.

There were 3 players from Czech Republic, 2 from Poland, 1 each from USA, Greece, Germany and Slovokia in the futures section competing with Aansh for the title. Aansh won this prestigious Prague Chess tournament’s future section tournament after scoring 8 points out of 9 rounds with 7 wins and 2 draws. He remained undefeated in this tournament and gained a massive 132 Fide rating point. 

Aansh was born on 4 Oct 2012 in Margoa, Goa and he is currently studying in sixth standard in the Borivali Branch of The Orchids International School. He started playing Chess from 2018-19. He is currently trained by Mr. Prasad Deshmukh from Borivali, Mumbai.

Aansh has represented Maharashtra State in chess at various National tournaments. Some of his exemplary achievement in other Chess tournaments are as follows –

1. National Gold Medal (1st Position) in 36th National Under -11 Open Chess Championship held at Visakhapatnam, Andhra from 1st to 7th October 2023
2. National Bronze Medal (3rd Position) in 34th National under-10 Open chess championship held at Jammu, Jammu and Kashmir from 26 April-1 May 2022. He lost the gold medal by a whisker in this tournament as his last match was drawn by the opponent.
3. 4th Position in 35th National Under -11 Open Chess Championship held at Gurugram, Haryana from 29th October to 6th November 2022. What makes this achievement more special as Aansh is just 10 years old for this tournament which is 1 year less than the age criteria capping specified.

Aansh is expected to raise his International Chess ratings to 2236 when the updated rating list is expected to be published on 1^st April 2024 due to his dominating performance at Prague Chess Tournament in Future’s section. With this published International Chess rating, Aansh will also become eligible to get lifetime title of “Candidate Master” (CM) from the International Chess Federation in April/May 2024. Magzmumbai wishes him all the best.