Sunday afternoon my friend Sumresh Bhansali, who is a pioneer in Green tea and Black tea manufacturing and also a trained specialised tea taster, introduced me to his old family friend Deepak Shah from Coimbatore. Deepakbhai is presently in Mumbai, in connection with marketing his products of tea division, especially variety of Green tea. Speaking to Deepakbhai was a pleasure, as he invited us at his stall put up at products and packaging exhibition at Nehru Centre, organised by Economic Times.
Deepak Shah
Crystal Tea (India) Ltd. is the tea division of the Shah Group of Companies engaged in diversified business activities in both manufacturing & trading sectors. Established in 1897 their parent company called “Keshowjee & Co” went on to become one of the leading export & trading houses for bulk tea exports. Today, they have satisfied their regular clients worldwide. Known for their goodwill, expertise & high level of customization & flexibility they provide to their customers, the company now aims to establish itself as the premiere & most revered private label (Customers’ Own label) solution provider for tea.
Green tea bags pack
Deepakbhai displayed various gift packs of different blends of Green tea, specially made for their corporate clients. He also insisted on tasting Green tea in different forms. Their Green tea in Soup form was simply superb in taste and according to Sumresh, it was good for digestion. Deepakbhai served other samples of Green tea with different flavours like Red Melon,Citrus blossom, Apple Pie and few others. These were all in hot Green tea variety. But, tasting Lime Cordial Cold Green tea was a real treat. All these Green tea bags are ready mix. You just have to dip them in hot water, as per your need .Don’t have to add sugar separately. But, if you need sugar free tea bags, they are also available in separate packs. “Generally, green tea bags or powder is to be mixed with hot water, but our Green tea with Lime Cordial is specially blended to serve cold,” said Deepakbhai.
Crystal tea bags with serving set
Besides this consumer product, Deepakbhai and his family is more particular about packaging. He showed different types of packaging for storing Green tea. Today, health conscious people believe in stocking different blends of Green tea in fancy storage box. We are soon going to introduce vending machines at different outlets like Malls, sports clubs and restaurants, as we know that more and more people have now realised the health benefits of Green tea. Our Green tea with Lime Cordial flavour served cold, will surely become popular among celebrities and youngsters,” explained Deepakbhai.
Special enclosure for the Green tea set
Finally, speaking about his overall business, Deepakbhai said, “Our Modern blending & packaging facility setup is in Coimbatore, Tamilnadu, which holds a 100% EOU status, which helps us handle both exports & imports with ease. We provide a complete “one stop” solution to meet the most demanding customers. At Crystal we handle a surprisingly wide variety of product assortments for varied client profiles. Our state of the art “Tea Blending Tower” has been custom made to deliver a superior blend automatically cleaned of all foreign impurities & untouched by hand. For other details, you can visit our website . www.tresuritz.com . Our Regular online shopping will begin soon.”
One thing is sure that this brand of tea, will be a hit health drink in Mumbai, if served at Malls, Coffee shops, restaurants, Gymnasiums, Sports clubs sand 5 star hotels.