D & K Worldwide a Korea based cosmetics and skin care brand is planning to launch their multiple range of skin care products in India. Recently, they exhibited their products in Beauty India exhibition.
Miss. Kim, representative of D & K worldwide talked about her products and their strategies to cater the Indian market, she said, “Indian market is one of the fastest growing market for cosmetics, skin care and all other beauty products. There is lot of business opportunities for us in this market. Bollywood is most well-known and happening thing in the world as compared to Hollywood. We are looking forward to expand our business in Bollywood and some of the fashion weeks”.
Talking about the company and various products of the brand she said, “This is our maiden venture in India. Basically, we are available in all kinds of skin make up products such as basic skin care to Premium skin care products also we have hair and Nail products.
One of our special product is “Donkey Milk Cream” which contains Protein, Casein, Vitamin C , Niacinamide, Adenosine that protects and provide skin nourishment and also effective for Whitening, Anti-Wrinkle & smoothing the skin, Donkey milk can be extracted only less than 1 liter a day for 6 months which is high scarcity. Donkey Milk bath is known for Cleopatra’s Beauty Secrets. Donkey Milk cream can be used for all ages and Skin types.
Our products are popular in East Asian countries and even Dubai, US, Europe and Italy. We are confident that we can match up to the existing branded products in India.”
She added, “Our Company manufactures mostly skin care products which are chemical free. We do have 17 different brands under our company. We operate from Korea and Hong Kong. Our product includes skin care, make up, eye liner, skin whitening and sun care products”.
She also spoke about response from Indian customers which they are getting at this exhibition, she said, “For us Indian market is new. Initially it will take some time to expand our business. They are already aware about products and most of them are also interested but they are not aware about quality of our product but we are confident that our products will get positive response in Indian market.”
Talking about roping popular Bollywood celebrity for their brand endorsement, she said, “Once this Beauty India exhibition is finished, we are planning to launch our brand in India where we can invite beautiful & gorgeous Bollywood celebrities to promote our products as it will be great for our brand marketing and sale in India. We are looking for to rope in Shah Rukh khan or Salman Khan in male products and Katrina Kaif or Sonam Kapoor in female products as our brand ambassador as they enjoy large amount of brand equity in India”