Sonu Tyagi, an acclaimed filmmaker and his award-winning production house, Approach Entertainment, have partnered with ‘Liberation’, a movie crafted with a global audience in mind, as co-producers.
This dynamic collaboration marks a significant milestone for the debut feature film, designed to resonate with Gen Z and Millennial audiences worldwide through its primary language, English, while also being available in Hindi and other Indian languages. With an Indian perspective at its core, Liberation aims to bridge local narratives with universal appeal.
‘Liberation’ (2025), currently in production, is a gripping exploration directed by Ankit Kadam and produced by Kanishk Kadam under the Sure Real Pictures banner. Through themes of rebellion, self-discovery, and redemption, Liberation delivers a narrative that deeply resonates with younger generations navigating the complexities of modern life. Approach Communications is proud to handle the film’s PR and communications account, while Approach Bollywood serves as the official Bollywood & Entertainment App Partner, amplifying the film’s reach across diverse platforms.
Sonu Tyagi brings an extraordinary breadth of creative expertise to Liberation. As an award-winning writer, director, and producer, Sonu Tyagi has made significant contributions to advertising films, web series, music videos, and brand entertainment. His notable achievements include co-producing the acclaimed spiritual web series Two Great Masters and earning prestigious accolades such as the Biz India 2010 Award, Yuva Ratn Award, Service Excellence Award, and PR Agency of the Year Award.
Beyond filmmaking, Sonu Tyagi is an accomplished author and lyricist, having written novels and songs, with his next novel exploring the theme of one-sided love set to release soon. As the founder of Approach Entertainment, a production house celebrated for its innovative storytelling, Sonu Tyagi’s involvement ensures Liberation benefits from his creative vision and production excellence, delivering a cinematic experience that blends cultural depth with universal appeal.
Additionally, Sonu Tyagi is planning to write and direct films, web series, and short films that carry social and spiritual messages, further expanding his creative footprint. Through his organization, Go Spiritual, Sonu Tyagi promotes spirituality, wellness, mental health, spiritual tourism, and social causes, with initiatives including a dedicated news magazine, app, and an upcoming Go Spiritual Web TV and OTT platform.
Approach Entertainment, alongside its sister agency Approach Communications and its Bollywood and Entertainment Newswire division, Approach Bollywood, is renowned for its comprehensive portfolio spanning celebrity management, film production, advertising and corporate film production, film marketing, events, and entertainment marketing. Approach Communications is spearheading Liberation’s PR and communications strategy, ensuring the film’s message reaches global audiences through targeted media and digital campaigns.
Meanwhile, Approach Bollywood, as the official Bollywood & Entertainment App Partner, leverages its extensive network to provide exclusive content, behind-the-scenes insights, and updates to audiences across newspapers, magazines, TV channels, radio, digital platforms, and its dedicated smartphone app. This collaboration underscores the commitment to amplifying Liberation’s impactful narrative on a global stage.