Labelled as the favourite of Bengaluru’s fashionable elite, the well-known stylist and Wardrobe consultant Pankaj Soni now sets his eye on Bollywood with the launch of his PS-Pankaj Soni Label’s exclusive design studio within Charishma Beauty Style& Wellness’s lavish premises of 4,500 sq ft area right in the middle of Bollywood hub, situated opposite Fun Republic on Andheri Link Road, Mumbai.
Achieving no mean feat of attaining top clientele within a period of two years, Pankaj Soni, an IIM Ahmedabad graduate began his career with setting up an exclusive Fashion Boutique in the prestigious Koramangala area of Bengaluru. His elite list of clientele comprises Sonu Sood, Aparshakti Khurana, Harman Baweja, Vikas Gupta, Parth Samthan, Priyank Sharma, Kapil Sharma and cricketers Irfan Pathan and Sreeshanth alongwith top Corporate heads, Politicians and the elite class celebrities.
“In such a short span, PS-Pankaj Soni is already a very well-known fashion designer label that is a favourite amongst Indian cricketers too, along-with Bollywood actors, South film actors and even the top Television stars,” mentioned a beaming Pankaj Soni who explains the connotation of his brand PS-Pankaj Soni implies ‘The Art of Style’ for the debonair man and it is not only confined to the Bollywood actors but is fast catching up with the dashing and suave men in the corporate world.
The new-age style guru specializes in Indo Western designer wear, Tuxedos, Sherwanis, Ethnic Wear, Formal Shirt and Trousers, Modi Jackets, Kurta Pyjamas, Party wear, wedding outfits and other fashion accessories for men. Now comes the surprising X factor. This celebrated young stylist and Wardrobe consultant hasn’t gone through any formal training or course in fashion designing. It is purely on his creative instincts and inherent sense for design that has catapulted this youngster in the big league of the Indian fashion industry. “My sole aim and motive is to help people to wear right clothes, right accessories and the right shoes which suit the client’s individual status and power,” says Pankaj who owes his success to his father Manik Soni, a well-known film producer who is the brains behind the launch of a 3-in-1 concept within the same premises.
Manik Soni is the pioneer of the unique concept of launching Charishma Beauty Style & Wellness which is a Salon, Spa, Production House and a Fashion Designer Label – One Stop Shop for the fast paced Bollywood celebrities.