Inkspell Media hosted Inkspell Insight Ignition 4.0 at DLF Auditorium, DLF Cyber Park, Gurugram, bringing together brands, agencies, marketers, creative professionals and industry experts for an evening of recognition and discussion. Nians emerged as a major winner at the MADEX Awards 2nd Edition, securing the Agency of the Year title alongside 19 additional honours, taking its total to 20 wins.
The event brought three flagship award programmes onto a common platform—the India Content Leadership Awards (ICL) 9th Edition, Unlocked Awards 6th Edition and MADEX Awards 2nd Edition. Together, they recognised outstanding campaigns, innovative strategies and professionals contributing to the growth of marketing, advertising, content, digital and business.
Nians’ winning work spanned clients including Antara, NONSTOP, Youhonk, Medanta, JKMaxx Paints, Double A, Baidyanath, Dogista, Complinity, Freedo, ABHF, Urban Bagicha, Bachatt and Zenith AI. Its achievements across this portfolio reflected the breadth of its work across brands and business categories.
Other notable agency honours included Envigo Marketing winning Gold for Digital Agency of the Year, while Savit Interactive secured Silver. Curious Media won Emerging Digital Agency of the Year, recognising its contribution to the digital marketing landscape.
Across the three programmes, the awards recognised work involving a wide range of brands, organisations and creative partners. These included Kelvinator, Savit Interactive, Nippon Mutual Fund, Niva Bupa, Sociapa, Bonn, Beardo, Goldmine Advertising, Bank of Maharashtra, Amazon, My Haul Store, McDowell’s, Mirchi, Don Julio Non-Alcoholic Beverages, LWYD, Interactive Bees, JIIT, HFCL, Canara Bank, Rocketship Films, Nutrela, CitiusTech, Envigo Marketing and JM Financial Services.
The recognised portfolio also included Punjab National Bank, Pratima Skincare, Carana, Onsurity, Relevance Branding, Indian Navy, Pernod Ricard, Diageo, Gully Labs, Hidesign, Mother India Forming Pvt Ltd, Godrej, Chirag Nettings, Airtel, TransUnion CIBIL, Trevonix, Titan Noor, Seventh Triangle, Curious Media, Bluetea, Tata AIA, DigiXpressions Media, JioSaavn and Axis Mutual Fund.
Further recognitions covered Edwise International, Waghmare Masale, Jagran Josh, TVF: Space Gen, The Founders Dream, Dr Kamaraj, New Holland, Amazon Prime Video, Parle Hide & Seek, Tata Tele Business Services, Jio, Indriya, Nykaa Fashion, FTA Global, Reliance Digital, Allucent, Virgo Laminates, Union Bank of India, Samco and Kotak Neo.
Other winners included Fevicol Saarthi | Pidilite × Garage Collective × ARM Worldwide, UTI Mutual Fund, Mochi Shoes, Infidigit, Metro Shoes, RepIndia, Dabur, WORD, Tata Consumer Products, IIT, Concept PR, Shriram Finance, Rite KnowledgeLabs, AM Foundations, Pritish Nandy Communications, The Royals, Four More Shots, Lacto Calamine, Influencer.in and JBL Music Academy.
Individual achievers recognised at the event included Ajay Padhi and Siddhes Jaitapkar of Savit Interactive; Lakshay Katyal of Motorola; Unnikrishnan Menon of Bajaj Finserv; Sagar Thakur of Angel One; Anant Dhuri of Adfactors; Niharika Pandey of Hashbrown Conversations; Gaurav Chawla of Niva Bupa; and Mihir Bagga of UNiDAYS.
Inkspell Insight Ignition 4.0 was supported by Kenscio as Integrated Marketing Partner, MarkeZing as Official Outreach Partner, Approach Entertainment as PR & Communications Partner and Go Spiritual as Spiritual Partner. StartupNews.fyi was the Official Media Partner, while Global Trends Forum and India Creative Industries Council were Media Partners.